Where Gigi Hadid Meets the World of Miu Miu

Gigi Hadid in a new Miu Miu campaign

The Miu Miu 2025 leather goods campaign presents a study in contrasts—between image and surface, presence and portrait, object and atmosphere.

Starring Gigi Hadid and photographed by Steven Meisel, the series is inspired by the formal language of mid-century high society portraiture, reimagined through a contemporary lens.

Each frame is subtly altered by hand, digitally painted to blur the lines between photography and brushwork. The result is not replication, but reinterpretation: images that seem suspended between eras and mediums, with a softness that echoes the suede of the matelassé Wander and Arcadie bags.

Structured as a triptych, the campaign shifts between Gigi’s portraits, still-life compositions of the bags, and layered motion sequences. These moving portraits reveal the process—of being seen, of being shaped—through shifting perspectives and internal monologues.