Tiffany & Co. Explores the Strength of Love

Tiffany & Co. and its HardWear campaign

Tiffany & Co. unveils its latest HardWear campaign, bringing together Greta Lee, Mikey Madison, and Anna Weyant in a striking visual narrative captured by Harley Weir.

With pared-back styling and bold jewelry statements, the campaign leans into the tension between fragility and resilience, inviting a personal reading of what strength really means.

Each ambassador shares a distinct reflection: Greta Lee evokes the quiet force of unconditional love, Mikey Madison points to the misunderstood power in delicate things, and Anna Weyant speaks to joy as an act of defiance. Their voices—introspective, poetic—mirror the architectural elegance of the HardWear collection itself. Diamond-encrusted links, heavy gold chains, and sculptural earrings become emblems of personal expression and inner resolve.