The Woman Behind LYMA: Lucy Goff Talks Longevity and Leadership

Lucy Goff, LYMA Founder

From the inside out, Lucy Goff is reshaping how we think about skin, ageing, and time itself. As LYMA continues its global expansion—transforming the wellness space with its laser technology, supplements and next-generation skincare—we met with the LYMA founder during her visit to Dubai for a conversation on precision, longevity, and the evolution of beauty with purpose.

"Every day brings new lessons, and the true excitement lies in knowing that with each step, I'm growing and evolving as a leader" - Lucy Goff, the LYMA founder.

Your career path has taken you from fashion journalism to wellness and technology-driven beauty. What have been the biggest challenges in moving across industries and how did you navigate them?

“Every role brings different challenges. Transitioning from being an employee to founding and heading up your own company brings unique pressures and responsibilities. You see things through a completely different lens and understand even more clearly that you are only as good as the whole team. Every day brings new lessons, and the true excitement lies in knowing that with each step, I'm growing and evolving as a leader—just as the LYMA brand and team continues to evolve alongside me.”

From your experience what qualities make women leaders stand out and how do you see them redefining the beauty and wellness industry?

“I think what makes female leaders stand out in this industry is that so often, they are frustrated consumers who see a gap in the market and the need for change and go for it. Female spending power is high in the beauty and wellness industry, with the average woman in the US spending $3,756 per year on beauty products and services, which translates to about $313 per month. Many of these women become founders and business leaders from having experienced firsthand the products that haven’t delivered and the significant impact of those that have. That’s an unbelievably powerful advantage because when you've experienced it, nobody can tell you it’s not possible.”

The LYMA Supplement, an award-winning nutraceutical, includes 11 patented, peer-reviewed ingredients

Science-backed beauty is no longer a niche but an expectation. As consumers become more informed, how do you see innovation (including AI) redefining the relationship between skincare wellness and longevity?

“Skincare and wellness are more integrated with longevity than ever before. With the introduction of AI enhanced wearable tech, biomarker analysis and MRI hardware like the Prenuvo, we can investigate our current state as well as forecasting our long-term health. Armed with a wealth of personal and scientific insights, this knowledge is driving customers to look at efficacy and results driven solutions but to also take a holistic approach to longevity. Ten, maybe even five years ago, skincare wouldn't have been considered a longevity solution but that's no longer the case. The radical new longevity mindset allows us to start seeing everything through a future lens; skincare gets redefined as skinspan and gym sessions become increasingly about muscle maintenance and mobility preservation. Longevity is about whatever time we’re given and being able to live it to the absolute fullest. It’s the wise ethos of adding life to our years, not years to our life.”