Shiseido Launches New Ultimune in the UAE

SHISEIDO introduces the fourth-generation Ultimune Power Infusing Serum to the UAE, redefining age-defying skincare through the lens of advanced skin immunity.

Backed by over three decades of scientific research and collaboration with the Massachusetts General Hospital, the new SHISEIDO Ultimune targets seven key signs of aging, including radiance, fine lines, elasticity, and wrinkles.

At its core is a breakthrough ingredient—Power Fermented Camellia+™, derived from a rare Japanese camellia flower and fermented through traditional Koji methods to enhance potency. The serum activates skin’s natural Memory T cells to slow the visible effects of cellular aging, offering a targeted solution for all skin types and ages.