Prada Counts the Days of Summer

Troye Sivan in Prada - Days of Summer campaign

In Days of Summer campaign by Prada, time seems to dissolve. Set adrift on placid waters where the sea melts into the sky, the imagery channels a kind of utopian pause—equal parts dreamscape and departure.

Kendall Jenner in Prada - Days of Summer campaign

Kendall Jenner, Hunter Schafer, and Troye Sivan appear not as icons but as figures suspended in a quiet moment before movement, their gaze as serene as the horizon itself.

Hunter Schafer in Prada - Days of Summer campaign

Shot by Oliver Hadlee Pearch under the creative direction of Ferdinando Verderi, the campaign unfolds atop brightly painted gozzi—classic Italian wooden boats reimagined here as floating stages for a new kind of modern myth.

Credits:

Creative Directors: Miuccia Prada and Raf Simons

Photography: Oliver Hadlee Pearch

Campaign Creative Direction: Ferdinando Verderi

Cast: Gideon Adniyi, Giuseppe Cirillo, Nikita Gnetnev, Noor Khan, Melinda Kiss, Hanna Leszek, Kendall Jenner, Julia Nobis, Yuliana Perez, Liu Qinzheng, Hunter Schafer, Troye Sivan, Lina Zhang