Gracie Abrams Lights Up Hourglass Campaign

Gracie Abrams for Hourglass Cosmetics

Gracie Abrams, the Grammy-nominated singer-songwriter known for her emotional depth and authenticity, is the new global brand partner for Hourglass Cosmetics. The partnership, grounded in the shared values of self-expression and purposeful artistry, celebrates the expansion of the brand’s complexion portfolio and marks a new chapter in Hourglass’s creative evolution.

“When I’m writing a song, I don’t think about performing it. I try to shut out the noise and focus on being truthful. When I’m wearing makeup, it’s the same—I don’t want products that cover up who I am,” Gracie Abrams says.

In the campaign, titled Any Time, Any Place, Any Wear, Gracie appears through shifting light—morning glow to golden dusk—her skin luminous and unfiltered. Anchored by the Vanish Airbrush Concealer, Veil Hydrating Skin Tint, and the new Illusion Priming Moisturizer, the campaign underscores Hourglass’s approach to beauty as both high-performance and deeply personal.