Coach Ramadan Campaign with Elyanna

Coach introduces its Ramadan campaign featuring Elyanna, the Palestinian-Chilean singer-songwriter celebrated for her authenticity and fearless creativity. As a multi-cultural trailblazer, she embodies the spirit of The Courage to Be Real, Coach’s brand philosophy that champions self-expression and confidence in embracing one’s true identity. This campaign brings a fresh perspective on individuality while staying true to the brand’s timeless heritage.

“Collaborating with Coach has been amazing. It was a chance to bring my world into the mix—whether it’s the coins, henna, or my curls. It’s been great to see how we could blend those elements with the brand’s vibe,” says Elyanna. “Being the first ambassador from the Middle East feels natural, especially with a brand that values individuality and self-expression as much as I do.”

Set against the deep blues of dusk and the warm glow of the sun, the visuals capture the serenity of Ramadan evenings. Elyanna is seen expressing her many selves in moments of confidence and authenticity, reflecting the essence of the season. The campaign’s aesthetic draws from tradition while seamlessly blending with modernity, reinforcing Coach’s message of embracing personal narratives.