Bvlgari x MB&F: A New Era of Serpenti

Building on the successful debut of the Serpenti Automatic at LVMH Watch Week in January, Bvlgari has now revealed an extraordinary evolution with the introduction of the Bvlgari x MB&F Serpenti. This collaboration was unveiled at the Bvlgari Yacht Club in Dubai during an exclusive afternoon event dedicated to the art of groundbreaking horology and exceptional craftsmanship.

Jean-Christophe Babin, CEO of Bvlgari, Fabrizio Buonamassa Stigliani, executive director of watch design at Bvlgari, and Maximilian Büsser, owner and creative director of MB&F, shared insights into the creative synergy that shaped this collaboration.

The watch’s design fuses Bvlgari’s iconic Serpenti motif with MB&F’s avant-garde mechanical artistry, reimagining a classic women’s icon as a sophisticated timepiece for men. This partnership marks a bold chapter in luxury watchmaking, redefining timeless elegance with cutting-edge innovation.