Bvlgari Enters the VR Era with Infinito

Now available on Apple Vision Pro, Infinito is a new spatial app from Bvlgari that reframes how High Jewelry can be experienced digitally.

Rather than simulating a showroom, Infinito by Bvlgari offers a set of narrative fragments—visual, technical, and archival—arranged within an interactive format.

The first release, Serpenti Infinito, focuses on the brand’s most recognisable motif. One sequence traces the construction of a High Jewelry piece; another presents a digital artwork by Refik Anadol, originally part of the Shanghai exhibition.

Infinito is part of an ongoing attempt to explore how heritage and craft function within spatial computing. The app is available globally via the Apple Vision Pro App Store.