Buongiorno by Acqua di Parma - When Morning Becomes a Scent

Acqua di Parma’s new fragrance, Buongiorno, is built around that moment. Inspired by spring in the Tuscan hills, the eau de parfum captures the coolness of dew, the sharp clarity of basil and petitgrain, and the warmth of sunlight on damp skin. It is a scent shaped by memory — of barefoot steps on garden stone, of light filtering through leaves, of silence before motion.

More than a standalone perfume, Buongiorno by Acqua di Parma expands into a full lifestyle collection: perfumed soaps shaped like classical columns, raffia-woven holders, glass bottles in sun-washed yellow, and travel accessories that echo Italian craftsmanship in every stitch.

Crafted through co-distillation, Buongiorno harmonises basil and petitgrain at the source, wrapped in lemon, spearmint, and rosemary. Lavandin and mandarin leaf follow, grounding the top notes in green sophistication, while cedarwood, amber, and white musk linger on the skin.