Bottega Veneta & Jacob Elordi in a Summer Campaign

Bottega Veneta unveils its Summer 25 campaign featuring Brand Ambassador Jacob Elordi, photographed by Coco Capitán. The campaign continues the brand’s exploration of movement and quiet expression, this time through Capitán’s instinctive, diaristic lens.

Since 1966, Bottega Veneta has approached leatherwork with an emphasis on softness, adaptability, and form. As Creative Director Matthieu Blazy puts it, “Because it specialises in bags, it is about movement, going somewhere; there is fundamentally an idea of craft in motion.” The Summer 25 campaign carries that ethos forward, in a tone that feels both grounded and open-ended.

Elordi is captured in understated moments—between motion and pause—framed by natural landscapes and architectural lines. The Summer 25 collection takes shape through this mood of introspection and transition, with travel accessories and ready-to-wear pieces that reflect the house’s commitment to craftsmanship in motion.