"Born to be a Super-Star" campaign with Jane Fonda

Golden Goose marks a bold chapter in its legacy with the launch of the "Born to be a Super-Star" campaign, fronted by legendary actor, activist, and cultural icon Jane Fonda. Embodying the essence of a true Super-Star—fearless, timeless, and unapologetic—Fonda leads an iconic cast celebrating individuality, reinvention, and the spirit of breaking boundaries.

As part of Golden Goose’s 25th-anniversary celebrations, "Born to be a Super-Star" is more than a campaign—it’s a movement, a tribute to those who dream louder, take risks, and redefine what’s possible.

At the heart of the campaign is the Super-Star sneaker, Golden Goose’s most emblematic design. Introduced in 2007 and inspired by the skate culture of Venice Beach, the sneaker fuses vintage derby-style elegance with the rebellious edge of a well-worn skate shoe. A true symbol of effortless style, it continues to redefine sneaker culture.