Ariana Grande in a Crystal Dream of the 60s by Swarovski

Ariana Grande photographed by Mert and Marcus for a new Swarovski campaign

Swarovski marks its 130th anniversary with a high-impact vision of light, geometry, and transformation. In the Spring-Summer 2025 campaign, pop icon and brand ambassador Ariana Grande steps into a curated universe where crystal becomes character — shifting through colour, form, and movement.

Photographed by Mert and Marcus, a new Swarovski campaign with Ariana Grande draw on the mod-inflected glamour of the 1960s while expressing a distinctly contemporary language of joy, identity, and style.

The collection’s four families — Millenia, Idyllia, Dulcis, and Chroma — each represent a facet of metamorphosis. Ariana appears radiant in lilac-cut stones from Millenia, sweetly surreal in floral constructions of Idyllia, and vibrant in the candy-like palettes of Dulcis and Chroma. Within Chroma Twist, Swarovski also debuts its first circular collection, created using ReCreated™ Crystals and high-content recycled metals — marking a new direction in sustainable design.