Afrique Extraordinaire comes to the UAE
- Editor @ La Page M

- May 2, 2025
- 1 min read

Réserve en Afrique, the fine fragrance house rooted in African botanical heritage, debuts its collection in the UAE. Founded in Dakar and inspired by a legacy of conservation in Senegal’s Sine-Saloum region, the brand brings its eco-conscious, haute parfumerie approach to the Gulf market for the first time.
Each perfume in the Afrique Extraordinaire collection is crafted using exceptional ingredients—like Madagascan vanilla, Moroccan rose, or Somali opoponax—sourced responsibly across the continent.
The launch in the UAE includes standout scents such as Eau Légendaire, Aube Lumineuse, a citrusy floral evoking the glow of dawn over the savanna, and Feu Sacré, a smoky, spicy tribute to nighttime fires deep in the bush. With a strong commitment to biodiversity and cultural preservation, Réserve en Afrique donates 5% of net proceeds to conservation projects throughout Africa—uniting olfactory elegance with environmental impact. *Réserve en Afrique exclusively available at Collective Africa, the destination concept store powered by Tashas Group located at Bungalo34 and Flamingo Rooms.



