Where the Beat Drops in Burberry

Burberry steps into festival season with a new campaign that blends sonic legacy with visual boldness. At the heart of the narrative is Liam Gallagher, whose presence is more than symbolic—it’s generational. Joined by his children and a wave of younger talent, the cast includes Goldie, Chy Cartier, Seungmin, Loyle Carner, Alexa Chung, and Cara Delevingne, capturing the electric cross-section of British music and fashion culture.

Photographed by Drew Vickers and directed by Kim Gehrig, the series feels like a scrapbook from the frontline of a summer festival—complete with Harrington jackets, coated parkas, and the now-iconic Burberry Check seen through Daniel Lee’s irreverent, off-duty lens. One standout? Gallagher wears his own Burberry parka from Spring/Summer 2018, a piece now revived in limited reissue.