Gucci Garden in Bloom

With the launch of Gucci Bloom Parfum, the iconic floral signature of the house takes on a luminous new form. Intensified, enriched, and wrapped in golden layers of vanilla and amber, the fragrance brings a solar warmth to the emblematic white Bloom bouquet.

Coral Jasmine, Peru Balsam, and a duo of vanilla notes shift the mood from powdery petal to gourmand glow—infusing a new sensuality into the Bloom family.

Master Perfumer Alberto Morillas enhances the original composition with a fresh co-extraction of tuberose and a new ambery heart, pushing the narrative of femininity into richer territory. Encased in a midnight-black version of Gucci’s signature flacon and framed with a golden Herbarium print, the new Bloom Parfum is both a continuation and a reinvention—one that celebrates women as they are: radiant, evolving, and always in bloom.