Fedeli Begins a New Chapter in Dubai

Fedeli, the Italian house known for its mastery of knitwear, makes its regional debut through a new partnership with FIG Retail. This collaboration begins not with spectacle, but with a clear statement: a presence at the Four Seasons Jumeirah followed by the recent opening of a flagship at Dubai Mall.

Natural tones, ceramic tiles in desert shades, and a layout designed by Aldo Parisotto and Massimo Formenton set the tone for a space that feels calm, composed, and deeply rooted in material culture.

The store introduces the full spectrum of Fedeli’s menswear and womenswear—signature cashmere knits, swimwear, and refined cotton essentials. Founded in 1934 and still family-owned, the brand continues to produce everything in its original factory in Monza, working only with certified natural fibres.