When Fashion Grows from Ocean

& Other Stories sets its sights on the ocean unveiling a limited-edition crochet set spun from Kelsun® - a new seaweed-based fibre developed by Keel Labs. Free from plastics, naturally toned, and soft to the touch, the capsule captures the gentle geometry of anemones and the quiet strength of marine life.

The idea is simple but radical: fashion not just inspired by the sea, but materially linked to it. Designed by Frida Billegren, the pieces are undyed and left in their raw, organic tone—no artifice, no additives. Worn as a set or styled apart, the silhouette feels modern, soft-spoken, and effortless.

Available online from June 26.